ADMI BLOG

Music Production, schooling and the importance of relationships

October 4, 2017 10:00:00 AM EAT / by Abigail Arunga posted in music production, Tim Rimbui, Waabeh, musical relationships, Ennovatormusic, The Kenyan Music Industry

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Tim Rimbui is a producer and founder of the record label Waabeh, as well as Ennovatormusic. Ennovatormusic is a boutique Audio-Visual production company based in Nairobi, Kenya. His work has been heard around the world on projects by Warner Bros, Universal Music Group, BBC, MTV, Endemol Shine Africa, Coke Studio Africa, and Ogilvy Africa, just  to name a few. ADMI asked him about music production, how he got into it and what impact his work has had.

 

1. How did Ennovator Music come about?

Ennovatormusic was conceived when I was in high school in St. Mary’s circa 1998-99. It’s when I first got paid to write and produce some tracks for a gospel rap trio. Fast forward to 2017, we have been blessed and fortunate enough to work with a lot of big brands and artists. But the idea still remains the same: create some fire in your ears and now your eyes!

2. What are some of your favourites, in your repertoire, to have been behind?

It would be hard to say which are my favourites, but at the top of mind would be the work with Warner Bros for the pamoja Mtaani Video game, Phy, Rabbit, Kiu, Khaligraph, Atemi and Ksouth, Eric Wainaina, and even the Omenerds Podcast!! I also loved the work we did on Coke Studio, as well as Maisha Superstar.

3. Why did you think Waabeh, the audio marketplace for music, was a good idea? 

It is a good idea as there is growing audience that actually wants to buy music, online, and without stress. Waabeh created value for both the musicians and their fans.

4. What is most complicated about music production? What are Kenyans doing wrong?

Production is more business than talent, that’s the harder part. Anyone can be talented. There are several thousand folks who are very talented but don’t know where the next meal is coming from. Converting the talent into bank notes as always the hardest part of what we do.

Kenyans are actually doing nothing wrong. It’s the ecosystem that lets them down. We compare ourselves with countries [Nigeria, TZ, SA] that have legislation that forces the media to play more than 70-90% music/videos local content. If we did that for even 5 years the results would be amazing. Secondly, we tend to confuse Nairobi with the rest of Kenya, in that, whereas the urban stations play foreign music, the rest that target the other 46 counties do play music from here and it shows in that those artists are actually in some ways more popular and well to do than the 'urban' ones.

5. Do you think school is important, in terms of musical schooling, for musicians, and producers, and everyone involved in the making of, say, a track? How much did you learn on the job?

An education is important, it will always be as it is a safety net for adulthood, and that does not just mean a degree in music theory, production or how to be a music video/film/tv producer. It also means the other things like marketing, PR, Law and IP (Intellectual Property), Business, et al - that add up to success. The flip side is that even with a degree, the entertainment industry is still 100% relationship based. You have to start at the bottom and build your relationships and skills. I believe the two go hand in hand. Personally, even with the schooling that have, I would attribute more to learning on the job.

Learn more about our Diploma in Music Production!

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How was the first sound recording done?

August 3, 2017 12:00:00 AM EAT / by Mutindi Musimba posted in ADMI, music production, Sound Engineering, SOUND, sound recording

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Did you know that humanity's first recording was done by Édouard-Léon Scott de Martinville in 1860 in Paris? Édouard-Léon Scott de Martinville invented sound recording when he thought of a machine that does for the ear what the camera did for the eye.  He called it a phonautograph and it inscribed airborne sounds onto paper, over time, to be studied visually. These recordings he called phonautograms. These phonautograms however could not be played back, they were simply inscriptions of the sound captured.
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AFRICA DIGITAL MEDIA GROUP: MUSIC PRODUCTION & SOUND ENGINEERING FACULTY VACANCIES

December 23, 2016 3:35:17 PM EAT / by wilfred Kiumi posted in Blog, jobs, music production, Vacancies

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The Africa Digital Media Institute (ADMI) is a leading creative media and technology training institution, offering practical courses in Film and TV Production, Mass Communication, Music Production, Sound Engineering, Animation & Motion Graphics, Graphic Design, Digital Marketing, Photography, Multimedia, and Digital Marketing. A truly pan-African institution, ADMI hosts students from more than 10 countries at its Nairobi campus.

ADMI combines high-spec technical training in creative media and technology with intensive digital and soft-skills coaching, along with a rigorous apprenticeship process, to achieve a 100% placement rate. Collectively, ADMI and its Foundation and Studios form an innovative learn-and-work social enterprise whereby young creatives get the training, mentorship and resources they need to turn their passion into a profession.

ADMI aims to double its student body in January 2017 and is currently undertaking global searches to recruit Adjunct Faculty for our expanding Music Production & Sound Engineering Program with expertise in one or more of the following areas:

  • Acoustics Fundamentals
  • History of Music & Music Technology
  • Intro to Live Sound and Live Sound Setup
  • Critical Listening
  • Basics of Music Production
  • Songwriting and composition
  • Arranging
  • Artist Development – Performance
  • Composing for Media and Games
  • Music Business
  • Advanced Acoustics - Studio
  • Digital Audio Editing
  • Intro and Advanced Mixing
  • Mastering
  • Advanced Music Production
  • Music Synthesis
  • DJing & Half Life
  • Live Sound Concert
  • Multitrack Recording for Studio & Live
  • Digital Audio Environment

As a member of ADMI’s faculty, you provide valuable mentoring for tomorrow’s leading digital professionals and creative entrepreneurs. You'll bring passion and expertise to student instruction using innovative teaching methods and reflecting on the latest industry trends in your discipline. You will join a team of inspiring composers, musicians, and live and studio sound engineers and work closely with our learning specialists in order to redefine higher education for the creative industry.

If you are highly motivated to create more opportunities for young people in the creative media and technology space and believe strongly in relevance and quality in higher education, we’d like to hear from you! Please share your CV and professional portfolio to [email protected]

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