Q&A on the difference between an Animator and an Illustrator.

We recently had a chat with our own Brian Omolo, a digital artist and a lecturer at ADMI, to help us better understand the difference between being an animator and an illustrator.

Since the Faiba ad emerged, many companies are opting to use animation in advertisements because it tells a brand story in a fresh and engaging way. There is evidence to show that animation in marketing brings a higher return on investment.