Since the Faiba ad emerged, many companies are opting to use animation in advertisements because it tells a brand story in a fresh and engaging way. There is evidence to show that animation in marketing brings a higher return on investment.
The date was Monday the 23rd June 2014. Wilfred Kiumi, principal and founder of Jamhuri Film and Television Academy (and subsequently ADMI), was on a plane to Heathrow International for a conference he had been informed about only two weeks before. Despite his nerve-racking situation and the prospect of having to speak before numerous ministers and professors he was excited. He tells me “I knew when they contacted me that we (ADMI) were onto something.”