A fortune 500 company, a start-up business and the side job you've been thinking about all have one thing in common. They all need effective digital marketing skills to thrive.
Here is your light-bulb moment. The life of a student aspiring to join the creative industries should be methodical. Your effort should transcend not missing lectures and handing in assignments in good time. The goal for you is not only to graduate. You can have the skills and experience required by the industry as you cast that graduation cap up high.
Despite using state of the art equipment, having a lead singer who hits an amazing falsetto, and an amazing guitarist who slashes all the right chords, the crowd may still not find your concert enjoyable. Why? Because music is an art, a composite of both vocal and instrumental sound and as such, it must have a clear technique that captivates our audience.